LEARN MORE ABOUT
OUR BRAND MISSION AND STORY
welcome to our world
of crafting wearble whimsy
MEET THE BRAND
Lillian Jenae Designs is a contemporary ready-to-wear womenswear brand that beautifully blends practicality with a sense of whimsy, established in 2022.
Our mission is to celebrate and enhance a woman's natural beauty through thoughtfully designed garments that prioritize wearability without compromising a sense of whimsy.
Each piece is meticulously crafted using premium techniques and high-quality materials, ensuring that every item is not just a garment, but a statement of elegance and sophistication, intended to become a staple style in your wardrobe.
OUR MISSION
We believe in conducting our business with integrity and respect for all individuals involved in the fashion supply chain. We prioritize ethical practices, ensuring fair labor conditions and promoting transparency in our production processes. Our commitment to ethical standards reflects our dedication to not only creating beautiful garments but also fostering a positive impact on our community and the industry as a whole.
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Each piece in our collection is crafted with meticulous attention to detail, using high-end materials and techniques that guarantee durability and comfort. We believe that true luxury lies in the craftsmanship of our garments, ensuring that every item enhances the wearer’s natural beauty while standing the test of time. Our commitment to craft ties to our commitment to design that prioritizes longevity and versatility.
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We are dedicated to minimizing our environmental footprint and promoting sustainable practices throughout our operations. Creating select styles on an exclusive pre-order basis, minimizing our wastage, and partnering with sustainable designers and education programs, we strive to create fashion that respects the planet. Inventing new avenues along the journey to fit our business and planets needs.
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Here we celebrate the spirit of individuality and creativity. Our collections feature unique designs and original prints that reflect our playful femme aesthetic and versatile approach. We believe that fashion should be a form of self-expression, and we aim to inspire our customers to embrace their uniqueness through thoughtfully designed pieces that stand out in any wardrobe while fitting a variety of needs and foster design integrity.
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THE DESIGNER
Jillian Hackett is a passionate fashion designer and the creative force behind Lillian Jenae Designs LLC. A proud graduate of Texas Tech University, she earned her Bachelor of Science in Apparel Design and Manufacturing, with a focus on ready-to-wear, print making, concept development, and bridal design
Jillian’s design aesthetic is characterized by whimsical elements and a versatile approach, allowing her to create pieces that are both playful and sophisticated. Her enthusiasm for the fashion industry is all-encompassing—spanning design, print design, pattern-making, retail, styling, customer service, concept design, and visual merchandising.
From a young age, fashion has been a driving passion for Jillian, igniting her creativity at just nine years old. She continually seeks new avenues for creative expression, always eager to expand her portfolio and explore innovative ideas within the industry.
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FAQ
Where are your garments manufactured?
All pieces are currently manufactured in house on a made-to-order basis. For future growth and upcoming collections we are branching out to work with apparel manufacturers based in the United States, working on small quantity batches of your favorite whimsical garments.
What does sustainability mean to the brand?
Sustainability is an incredibly important value to the brand. While utilizing scrap textiles does not fully align with our brand aesthetic we are committed to cutting back on textile waste generated in our production process. We are proud to partner with local sustainable apparel designers to ensure even the smallest of scraps from our studio are utilized and/or consciously recycled.
What Inspires each collection?
While each collection aims to exude a sense of whimsy, each collection has a unique source of inspiration. Most frequently our collections are inspired by a sense of nostalgia, botanicals, photography and art work. Collection 1202, draws inspiration from recent travels, mixing NYC Streetwear with southern bridal elements. Whereas, our SS'23 Line Bloom drew inspiration from personal growth and botanicals inspired by a sense of nostalgia.
What's Next for LJD?
Working to grow our impact as a brand and small business leader, we aim to continue our creative work; releasing inspiring collections, editorial content, and press features. While working on our creative and design growth, we are simultaneously working towards tapping into an alignment with more ready-to-wear assortment for our customer. Keeping in mind our community we are currently developing various growth opportunities, and resources, crafting a community engaging in more collaboration with our peers, embracing artful learning, surrounding all things LJD as we venture forward. More details on these projects will be shared soon.